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    Insight · 5 May 2026

    So Here We Are: Two Middle-Aged Female Founders in AI

    After two years of building, Atheni's Accelerator goes live, moving teams from owning AI tools to actually using them.

    So here we are. Two middle-aged female founders in AI. Not a sentence you read every day.

    After two years of building, we are days away from launching what we believe is the answer to one of the biggest problems facing leadership teams right now.

    The website goes live today.

    Meet Atheni.ai's Accelerator. The platform that takes your team from owning AI tools to actually using them, properly.

    Our consulting work has taught us traditional training doesn't work. So we built something completely individually tailored to your role, your work. For one user, or one hundred thousand. We call it guided AI adoption.

    Why does it matter?

    Because access to GenAI has never been cheaper. Yet AI capability has never been rarer. The whole industry is selling AI access. Nobody is selling AI capability.

    Conventional wisdom says hand over a licence and a webinar and everyone becomes a whizz. Anyone involved in this space can tell you that is 100% not true.

    Ask most teams. One or two driving their Ferrari with some skill. The rest scratching the surface. A summary here. A long email shortened. A bit of research. That is not capability. That is dabbling.

    AI capability means you have moved off factory settings. You have unlocked the work that used to take a week, the thinking you never had time for, the patterns in your own data you have walked past for years.

    The current approach is not working: training is too generic and out of date the moment it goes live; £64 in every £100 of Copilot licences sits unused; 95% of generative AI projects deliver no measurable ROI.

    The technology is not the problem. The way it has been rolled out is.

    So we approached it from the other direction. Not the technology. What humans actually need to make this work. Powered by AI itself.

    Two years of doing this by hand has produced what we believe is the only longitudinal AI capability dataset of its kind. For the first time, organisations have a view on the quality of how their people are using AI, not just the quantity of prompts.

    Teams that started with no AI tools in use are getting 91% of their people there in their first quarter. Yes, the whole team, moving up the curve together. With a 90-day guarantee on the outcome.

    AI does not stand still and Atheni moves with it. The platform is always current, so your people are always working with what's now, not what was.

    Website live today. Accelerator launches in weeks. Take a look, would love to know what you think.

    Thank you to everyone who has helped and encouraged... we did it!

    This piece was first published by Louise Ballard on LinkedIn. Read it there to join the conversation.

    About Atheni

    Atheni is the AI adoption company. Founded in 2023 by Mackenzie Howe and Louise Ballard, it builds the capability to use AI well — across whatever models and tools an organisation already has. Most companies measure AI adoption by access or logins. Atheni measures depth: whether people are actually changing how they work.

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