Insights
Practical thinking on moving organisations beyond access to AI, towards measurable capability — the gap between logging in and doing deeper work.
9 August 2026
Most organisations measure AI by who can log in. The value is in who can actually use it to think, decide and do deeper work. That gap is where the money is lost.
8 August 2026
Socrates hated writing, the bell won't stop ringing, and my son does press-ups with Claude. On what we owe our children this summer.
8 August 2026
For most people AI won't be the job. It'll be part of how they do the job, and that is what technical education is still missing.
7 August 2026
One of the simplest ways to get more from AI: stop typing and start talking.
5 August 2026
Most people judge AI on its default settings. That is like judging an assistant you have never briefed.
4 August 2026
Start with the job you have been avoiding forever. That is where ninety seconds of AI effort feels like magic.
28 July 2026
Something is happening in a small number of organisations this summer that I think we will look back on as the beginning of a very large gap.
27 July 2026
Thirty years in communications, no computer science degree, fifty-six, and exactly the person AI adoption actually needs.
22 July 2026
Smallpox was not defeated in a laboratory.
14 July 2026
What's the difference between AI access and AI capability?
3 July 2026
Despite capturing headlines, task replacement is - to me - the least interesting thing about AI.
25 June 2026
The markets have been busy, and AI is now almost universally used in professional settings (even where it isn't approved; over 90% of people are using AI for work despite many continuing bans). Which raises the question: who's using it well, and what does all this mean for our portfolios, our jobs and our children's futures?
16 June 2026
PwC's 2026 data shows the labour market splitting in two. Which side you land on is a choice, not a fate.
26 May 2026
Most students, the research is starting to show, use AI badly.
18 May 2026
On the small group of organisations breaking away from the Peleton and winning at AI. What they're doing differently, and why the gap is getting harder to close
5 May 2026
After two years of building, Atheni's Accelerator goes live, moving teams from owning AI tools to actually using them.
4 May 2026
On what AI offloads, what it can free us up to do, and how to get into the driver's seat
20 April 2026
To ski, you lean down the mountain, the thing every instinct fights. AI adoption asks the same of us.
17 April 2026
Why AI will lead to an era of unprecedented abundance and human flourishing. (It must).
30 March 2026
We've added decades to our lives and updated none of our assumptions about when people stop being valuable.
30 March 2026
Why I'm So Optimistic About AI, and Why It Might Matter a Lot That We All Are
23 March 2026
PwC told its partners this month that AI sceptics "have no place" in professional services.
28 January 2026
On what waste a £25 LLM licence can eliminate in 15 minutes, how one use case configured correctly in 15minutes can yield millions in annual value, and why measuring AI "usage" might be the worst KPI to adopt
20 November 2025
By Mackenzie M. Howe | Co-Founder, Atheni.ai & Zephyx.ai | Financial Times Contributor | AI Strategy & Human Capital Economist | MIT / KCL / UBC | Ex-GB swimmer | Mum x3 | 🇬🇧 🇨🇦