Privacy Policy

A legal disclaimer

PRIVACY POLICY
Atheni Strategy Limited Company Number: 15355438
VAT Number: 468492640
Registered Address: The Terrace House, Kidds Hills, Colemans Hatch, Hartfield, TN7 4EP
Last Updated: 21st January 2025
1. Introduction
Atheni Strategy Limited ("Atheni.ai," "we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website and services.
This policy also applies to our children's platform, Zephyx.ai, which is an Atheni brand designed for younger users. Parents and guardians are encouraged to review this policy and supervise their children’s use of our services.
2. Information We Collect
We may collect and process the following types of data:

Personal Information: Name, email address, job title, company details.
Usage Data: IP address, browser type, device information, page views.
AI Interaction Data: Personalized configuration data based on user preferences.
Cookies & Tracking Data: Behavioral data for analytics and user experience improvement.
Children's Data (Zephyx.ai): Responses to questionnaires, parental oversight data, and interaction insights. Zephyx.ai does not collect personally identifiable data from children without parental consent.

3. How We Use Your Data
We process data for the following purposes:

To provide and personalize our services.
To improve Atheni.ai and Zephyx.ai, and develop AI-driven insights.
To ensure security, fraud prevention, and legal compliance.
To communicate with you about updates and promotional offers (with consent).
For Zephyx.ai, to support child-friendly AI learning experiences under parental guidance.

4. Legal Basis for Processing
Under the UK GDPR, we rely on:

Consent (for marketing & cookies, parental consent for Zephyx.ai).
Contractual necessity (to provide our services).
Legitimate interest (for security, analytics, and AI model improvements).

5. Data Retention & Security
We retain personal data only as long as necessary for our processing purposes. We implement strict security measures, including encryption and access controls, to protect your data.
6. Third-Party Data Sharing
We may share data with:

Service providers (e.g., cloud hosting, analytics tools).
Legal authorities (if required by law).
No personal data is sold or shared for advertising.

For Zephyx.ai, children’s data is only shared where required for compliance with child protection regulations.
7. Your Rights Under UK GDPR
You have the right to:

Access, correct, or delete your personal data.
Object to processing and request portability.
Withdraw consent at any time.
Parents can manage or delete their child’s data on Zephyx.ai.

To exercise these rights, contact us at hello@atheni.ai.
8. International Data Transfers
If data is transferred outside the UK, we ensure compliance through Standard Contractual Clauses (SCCs) or UK IDTAs.
9. Contact Information
If you have any questions about this Privacy Policy, please contact us at hello@atheni.ai.