Legal

    Privacy Policy

    Last updated: 25 August 2026

    This policy explains how Atheni Strategy Ltd ("Atheni", "we", "us") collects and uses personal data through this website. We are the data controller for the information described here.

    What we collect

    • Information you give us when you complete a form, take the diagnostic, book a call or contact us, such as your name, work email, phone number, organisation and the answers you provide.
    • Usage information collected automatically when you visit, such as pages viewed and general device and browser data, used to keep the site working and understand what is useful.

    How we use it

    • To respond to enquiries, send the diagnostic report you requested, and provide the services you ask for.
    • To send occasional updates where you have agreed to receive them. You can opt out at any time.
    • To improve and secure the website.

    Our lawful bases are your consent, our legitimate interests in running and improving our business, and performance of a contract where relevant.

    Who we share it with

    We use trusted service providers to run the site and our operations, for example website hosting, form and scheduling tools, email delivery and analytics. They process data on our instructions. We do not sell your personal data.

    How long we keep it

    We keep personal data only as long as necessary for the purposes above, or as required by law, and then delete or anonymise it.

    Your rights

    Under UK data protection law you have the right to access, correct, delete or restrict use of your personal data, to object to processing, and to data portability. To exercise any of these, email hello@atheni.ai. You also have the right to complain to the Information Commissioner's Office (ico.org.uk).

    Cookies

    We use a small number of cookies and similar technologies to make the site work and to understand usage. You can control cookies through your browser settings.

    Contact

    Atheni Strategy Ltd, London, United Kingdom. Questions about this policy or your data: hello@atheni.ai.